230: How to Own Your Niche as an Entrepreneur – with Christopher Lochhead

Thursday, August, 2nd, 2018 at 4:09 pm by YoPalHal

Jon Berghoff walked into Christopher Lochhead’s Play Bigger keynote at the One Life Fully Lived conference in Sacramento in 2016. Just a few minutes in, Jon realized that Christopher was expertly teaching how legendary companies (like Facebook) become that way by designing a category. Over the last few years, Christopher has gotten one question more than almost any other: “How does ‘category design’ apply to me if I’m not going to be the next Mark [Read More...]

159: Play Bigger and Live a Legendary Life with Christopher Lochhead

Wednesday, March, 15th, 2017 at 6:00 am by YoPalHal

   On this episode of the Achieve Your Goals podcast, Christopher Lochhead is here teach you what it means to play bigger and live a legendary life! Christopher is the co-author of Harper Collins’ “instant classic” Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets and co-host of the Legends and Losers podcast. Christopher is a retired three-time, Silicon Valley, public company CMO, category designer and entrepreneur. Fast Company Magazine calls him a [Read More...]