There’s no way around it: we all live in a society where we have to earn money in order to pay for the things we need. However, that doesn’t mean that the money we earn has to be directly linked to our time, or that we have to spend our lives doing things we don’t enjoy in order to provide for ourselves and those we love.
John Lee Dumas knows this very well. On his award-winning podcast Entrepreneurs On Fire, which has over 100,000,000 listens, he’s interviewed more than 2,700 of the world’s most successful leaders in business. In his new book, The Common Path to Uncommon Success, he takes what he’s learned from those 2,700 interviews and lays out a proven 17-step roadmap to help his readers achieve financial security, freedom and fulfillment.
In our conversation today, John and I talk about how he was able to overcome PTSD in order to build a multi-million dollar business, how his 17-step system is helping people to achieve their goals, and why it’s time to stop being uncomfortable when it comes to talking about money.
- How John found his footing as he confronted PTSD, professional failure, and depression after serving in the US military.
- Why every single highly successful entrepreneur has followed John’s 17 steps, whether they know it or not.
- How to find your big idea, discover your niche, and create a solid content production plan.
- How building the financial life you want gives you the freedom and power to give back to the people and organizations you care about the most.
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Hal Elrod: John Lee Dumas, we're laughing right into the beginning of the show, man. It's good to see you.
John Lee Dumas: I am fired up to be here, brother. We've had some great times over the years. Your events, San Diego, hanging out when we can, doing movies.
Hal Elrod: Filming you for the Miracle Morning Movie.
John Lee Dumas: Dude, I was looking at that the other day. I'm like, "Man, I was so young back then.” I mean, I've aged gracefully, but still…
Hal Elrod: Yeah. You look the same, dude.
John Lee Dumas: Thank you. It's the Puerto Rican sun.
Hal Elrod: There you go. Speaking of Puerto Rico, so you moved to Puerto Rico how long ago?
John Lee Dumas: Four-and-a-half years ago.
Hal Elrod: Four-and-a-half years ago. Every time I talk to you, I hear, “Hal, come to Puerto Rico,” which makes me feel loved. I’m not annoyed like this isn't a bad thing. I feel loved that you beg me to come to Puerto Rico to visit you. Actually, in the beginning, it was move there and now you've lightened up a little like…
John Lee Dumas: I’ve lightened up a little bit.
Hal Elrod: Now, I got to visit and then when I'm down there, you'll do the hard close on the move.
John Lee Dumas: Hard close, baby. Listen, I just want you to keep the money you make in this world because you're doing so much good and you're making so much money in a good way. I know you're doing great things with it but I just want you to keep more the money that you make and that's the life in Puerto Rico, but no man, do take that very, very kindly because, listen, people are visiting me like left and right. I'm always hosting down here. So, the people that I actually proactively invite to come down here like I actually really mean it. Because when I first moved down here, I wrote a couple of people just like, “Oh, yeah, come to Puerto Rico,” and they did and I was like it's just got real.
Hal Elrod: You learned the hard way?
John Lee Dumas: Yeah. So now, I'm like really intentional about who I invite, but I mean, you. Yeah, absolutely. Bring it down.
Hal Elrod: Nice, dude. I would love to. So, you mentioned taxes, right? You go from paying what? 30 something.
John Lee Dumas: Keep that microphone up to your mouth, buddy. Right up to your mouth.
Hal Elrod: Right at the mouth?
John Lee Dumas: Oh, yeah, that's the way.
Hal Elrod: All right. All right. There we go. Just for those of you who don't know, my normal mic I use is acting up so I'm using this mic that I'm holding right now. If you had a visual, it's kind of funny.
John Lee Dumas: You went from the airport hanger to like good audio quality, just by doing that.
Hal Elrod: Just for that. Okay. All right. I'll keep it close. If the mic drifts from my mouth, John, just bring it back.
John Lee Dumas: This would be my video cue right there.
Hal Elrod: All right. Where are we going with this? So, Puerto Rico, you pay 4% overall taxes, right?
John Lee Dumas: No state tax because it’s not a state. No federal tax because we're not actually a state. Life is good, bro. 4%.
Hal Elrod: And you were in California, where California taxes alone.
John Lee Dumas: 51.
Hal Elrod: So, you have 51% taxes overall?
John Lee Dumas: Yeah. It was 13 California, like 38% federal.
Hal Elrod: Oh, my gosh.
John Lee Dumas: It was not keeping the money that I made. I truly believe, Hal, you can make money anywhere in the world but you cannot become wealthy paying 40 to 50 plus percent in taxes. You just can't do it. I mean, you just can't get ahead because, I mean, and this is actually a chapter in my book that we can talk a little bit more in detail about at some point.
Hal Elrod: Talk about the book at some point.
John Lee Dumas: Not now, though. But it is. It’s about keeping the money you make because when you actually get to keep the money you make and then take that money and invest wisely, like I never understood what this meant before but now when I look at my bank account, I'm like, "Oh, it takes money to make money.” Like when I made 10% last year on my investments, that was a million dollars. We’re like when you only have $10,000 invested, you just made $1,000 so I'm like, "Oh, it takes money to make money. I totally get what that means.” And so, that's why like it's so true that the rich do get richer because when you can find ways to invest in yourself and have money to invest in your team and maybe advertising if that's your thing to grow your business faster, bigger, stronger, and then make other investments, maybe real estate, stocks, bonds, cryptocurrency, like I never would have thrown $250,000 in crypto a couple of years ago when I did had I not had extra money just to be able to do that.
Hal Elrod: And afford to lose if you lost it.
John Lee Dumas: I could afford to lose it and now look what's happened. It’s up to like $35,000 a Bitcoin and it's like that never would have been possible for me like had I not made this move, freed up this kind of seven-figure-a-year capital that I otherwise would have been writing a check to Uncle Sam. Like I was writing seven-figure checks multiple years in a row to Uncle Sam and it broke my little entrepreneurial heart. It really did.
Hal Elrod: Well, I'd rather give that money to charity. You know what I mean? If you're going to give it to anybody, I'd rather give it to those that are in need.
John Lee Dumas: It says I'm going to Puerto Rico. I've written multiple six-figure checks to Pencils of Promise to other charities. I've built multiple schools. We went to Guatemala two years ago to go visit the school, the grand opening, some schools in Laos and Cambodia. I mean, it's insane what you can do like when you can do it.
Hal Elrod: Yeah, that's amazing. Well, that's a good transition into your book. I want to give people some goods today. The book is The Common Path to Uncommon Success: A Roadmap to Financial Freedom and Fulfillment. And I want to mention before you share this because you probably don't know this but this is a theme this year I've already had, I think you're the third author I've had on, on similar topics. I had Justin Donald on. He wrote a book called The Lifestyle Investor. I had Ray Higdon on who wrote a book called Time, Money, Freedom. And, of course, your new book, The Common Path to Uncommon Success: A Roadmap to Financial Freedom and Fulfillment. This is something that we live in a society where you have to pay money for stuff. I really would love to go back to the tribal days where we all just took care of each other and you hunted and I collected the berries, and really, I talked to my daughter about that yesterday. I'm like to me that's what society is. I wish we could go back to those days.
John Lee Dumas: You know, that’s Puerto Rico 2017 after Hurricane Maria like that was our society for a few months.
Hal Elrod: Wow. Starting over. Yeah. And so, anyway, but for people right now, there's a lot of economic struggle in the world, in America. And so, this is a topic that this year I've decided to sprinkle in a lot more of. And so, with that, I know one of the things that you talk about, well, first, let's talk about this. So, you were in the military, right? Which branch?
John Lee Dumas: Army eight years as an officer. I did a 13-month tour of duty in Iraq as a tank commander, which means, Hal, four tanks, 16 men.
Hal Elrod: And you were responsible for making sure they did what they were supposed to and nothing happened to them. Yeah?
John Lee Dumas: Yes. I will say it's kind of, not to get off-topic, but that's one of my whys is because four of my soldiers gave the ultimate sacrifice, did not make it back, and I pledged at their funerals that I would not live a life that was less than I was capable of doing. It wasn't immediate, like over six years after getting off the military, I struggled. I was dealing with PTSD, depression, like failure after failure with careers I was trying but I was always kind of going back to like, "Dude, there's something else,” like I would have stuck in law school but I didn't have that why like I dropped out first semester, the best thing I ever did, and that's why I'm here today.
Hal Elrod: So, six years after the military, you were struggling, and then what did you find? What was your path?
John Lee Dumas: My path was continuing to educate myself, reading books. Honestly, this is like a year before you launched the Miracle Morning, actually, but I was reading books just like yours like in 2010, 2011. I literally read this one quote that I'd seen before because it's a common quote but it just hit me at the right time at the right place. It's an Albert Einstein quote, "Try not to become a person of success, but rather a person of value.” I was like, “Whoa,” like I've literally spent these last miserable six years chasing success like law school, corporate finance, commercial real estate, like those are successful people. Fail, Fail, Fail. But like that quote was like, "Well, John, what are you actually doing that’s providing value?” My answer, Hal, is nothing. I was doing nothing in this world that was providing value and I said, "That's going to change.” I don't know what it is but I'm on the hunt for that thing and I stayed on the hunt. I kept educating myself and then it was that one day where I asked myself, "Hey, I'm loving these interviews like the Pat Flynn's doing on his show, Smart Passive Income, and other shows like his, Andrew Warner’s Mixergy. These dudes are doing one show a week like, “I'm going to go find a daily show,” and it did not exist and I said, "That's the niche I need to fail. That's the void that exists,” because I would listen to that show. I want that show.
And so, that's when I launched the first daily podcast interviewing entrepreneurs, Entrepreneurs On Fire. And I'm proud to say, Hal, the day that it launched, it was the best daily show interviewing entrepreneurs. I'm also proud to say the day that it launched, it was the worst.
Hal Elrod: It was the only show.
John Lee Dumas: It was also the only. You nailed it. It was the only show interviewing entrepreneurs. So, that was the barrier that I set. My barrier was so high that my competition was nonexistent. And that's a quote that I love as well is the higher the barrier, the lower the competition. I had no competition. I was the only show in town.
Hal Elrod: A few things I love about that. One is that an entire quote gave birth to your work. Like for me the quote from Jim Rohn, "Your level of success will seldom exceed your level of personal development,” gave birth to the Miracle Morning. It's amazing, you guys. Think about that, one idea. Not just one book, one sentence from one book, right? One quote can change your entire paradigm and change your entire life. The thing that I love that you talked about is that you were committed to figuring out how to add value. Actually, I gave a virtual keynote right before you and I jumped on this, I wrapped up, and I said there's something I learned from a mentor when I was young, which is when you commit to something, even if you don't know how you're going to make it happen but you commit, the how reveals itself. When you commit to figure out, I'm going to figure out a way to add so much value that I'm compensated for it that I help people and it makes you money. You didn't know. You have zero idea. You didn't think I'm going to be a podcaster. Right? Albert Einstein wasn't thinking that his quote would help somebody run a podcast when you come up with that, right? But you're committed to figuring out a way to add value and then the how eventually revealed itself. I think it's so important for people to realize that you may not know how you're going to get where you want to go but most people limit that lack of knowing how from even considering doing something that they've never done before.
“Gosh, I don't even know where I would start. That's so far outside of the realm of what I've done.” You have to stop that. You have to go, “Okay. Here's what I want for my life, period.” And there's always a way when you're committed and get clear on what you want and then figure out how. Let's dive in terms of what you teach in this book. I know there's a 17-step roadmap. One of the things I want to talk about, I know one of the things that I saw because I saw an early version of the book since I'm in it. Thank you for that but I'm chapter one. So, there's a lot of experts right now in all things, right? I mean, there are experts all over the place and a lot of them are phenomenal and they're the ones you want to listen to. A lot of them are just creating or manufacturing expertise to make a buck and it's kind of hard to know the difference between the two, right? It can be challenging to figure out what's what. So, how have people been lied to by the so-called experts, especially in the online business world?
John Lee Dumas: Listen, I don't want to burst anybody's bubble but you have been lied to. I've been lied to. Everybody, at some point in their lives, have been lied to. It's just on different levels, where the situations are, whatever that may be. But what is happening in our world a lot is people are trying to convince you that the path to success is hidden, that it’s a secret, that is overly complicated, and that for $1,997.97, they will reveal all to you. The reality is the path to success is a very common path. If you want to achieve uncommon success, it's also a common path and I know this because I've been on that common path now for nine years. Eight of those nine years, the last consecutive eight, I've been in a multi-million dollar business, net profits. I've also interviewed over 3,000 now unbelievably successful entrepreneurs over these nine years. I've learned from every single one of them and I started being able to pull out these fundamental truths that every single one of them had accomplished along their path to uncommon success. At the end of 2019, actually, I sat down and I literally wrote out all these things. It’s just like something very similar that you did when you were creating your book like you wrote down all the best morning habits and routines. I wrote out all the commonalities that I was pulling out from all these 3,000 interviews over nine years and I looked down and there were 17 consistent truths.
There were 17 steps that every single person took and I arranged them in chronological order and I was like, "That's the roadmap,” like this is literally the roadmap that I can just plant onto every single guest that I've had on and you can just check the block that they went through that roadmap to get to their version of uncommon success. And so, I said, "This is it.” I wasn't Hal in 2012. I did not have a book in me back then. I didn't in 2016 but in 2020, I sat down and I said, “I have this 17-step roadmap and I want to do it right. I want to go all-in on this.” So, I signed with Harper Collins. I got personal endorsements from Seth Godin, Gary Vaynerchuk, Neil Patel, Dorie Clark, Erica Mandy, just really went creme de la creme with these endorsements because I wanted people to believe in this project. And I showed them what I was creating and they got behind it and I was like, “This is exciting like this is cool,” and I wrote 71,000 words over the course of 2020. Massive.
Hal Elrod: That’s how long the book is or did they cut it down?
John Lee Dumas: So, it was actually over 80,000. The final version is 71,000 words. That's 273 pages. It's a beast of a book. It is not a Tim Ferriss Tool of Titans or one of his obnoxiously long books but it is a meaty, big business book. I'm telling you, this book is the 17-step process to your version of financial freedom and fulfillment. I had a 45-minute private call with Seth Godin and one of the things he shared with me because this was like going through the process of him endorsing the book, he said, "John, what's the one thing that you're controversial about when it comes to this book?” And I said this to him. He was like, “Oh, that's it,” and I'll say it to you guys now like I truly believe that not everybody is meant to be an entrepreneur, not everybody's meant to be an entrepreneur and that's not a bad thing. That's not a slap in the face. Number 37, Hal, at Facebook has made a lot more money than you and I will ever make in our lifetime. They found the right thing. They went all in. They crush it. You might need to be a number two or number 10, or whatever it is that you need to be in this world. But the reality is this, if you get this book and you go through it, and you apply these 17 steps over the next couple of months, and then you stick to them, if by month 6, you haven't accomplished some version of uncommon success in your life, give up like this is not meant for you.
And that's a good thing. It's good to know that it's not meant for you. I know most people watching this, listen, if you're watching this, you're seeking this knowledge. You very, very likely are an entrepreneur and this book is meant for you and you'll be able to apply these principles and flip and crush it and have your uncommon success. But I want to be very clear with people like it's better to know now than in four or five years always just kind of dipping your toe in and saying, "Why isn't anything working?” And who's wasting more time? How about you just find out in the next three to six months if this is for you or not for you? If it is for you, you are going to crush it with this process. If it's not for you, good. Go find something that is. Go find your version of that big idea somewhere else like that's the step, that's the process.
Hal Elrod: Well, is there anything that people can do? I'm just wondering if there's a way to figure out if they are an entrepreneur like is there an assessment? Is there something in your book?
John Lee Dumas: Yeah. Ryan Levesque, a good friend of both of ours as well, he's featured in Chapter 11 of this book and his team actually got together with my team and we created this amazing quiz, and this quiz will reveal basically where you're at in your journey, what type of entrepreneur you are like what you need to be focused on within these 17 steps and some other really cool things like it's a full, thorough quiz. So, yes.
Hal Elrod: Is the quiz in the book? How do they find that quiz?
John Lee Dumas: Yes. The quiz is over at UncommonSuccessBook.com.
Hal Elrod: So, people can take it online before they even buy the book.
John Lee Dumas: Before they buy the book. Yeah. We haven't put it up yet because you and I are talking. We're still two months out from the actual book launch but that quiz is being finished now.
Hal Elrod: Okay. This will go out in probably two or three weeks. So, we got a little bit of time. I mean, if you need me, let me know if you need me to adjust that. So, the 17-step roadmap, here's what I like about this. I like that you gave 17 steps like that in and of itself tells me like you're not cutting corners. You're not teasing people. Everybody does three steps, right? It's like here's the three 1, 2, 3. Yeah, I love that. You gave the farm and also 271 pages, 71,000 words, that's pretty incredible. So, talk to us about the 17-step roadmap that you created. Give us some of the most important steps. Give us the overall like understanding. Of course, you're a podcaster and we want to give people value so that they walk away and they go, “Oh, that's awesome. Whether or not we get the book, I have more knowledge and I have some strategy or some actions I can take regardless of whether or not I read the book.” So, what are some of those steps or the overall context around the steps that people can apply right now?
John Lee Dumas: Seventeen steps, and like you said, I did give away the farm. I mean, this is not a financial play for me like I've checked that block, like I've been doing it for years, I'm in Puerto Rico, I've been keeping the money that I make for this entire time. I mean, life is good. This is giving away the farm, giving the system, giving the 17-step formula that people need for financial freedom and fulfillment, period, end of story. There's no follow-on this. There's no follow-on that. It is just this. And we got to start with step one, especially because of who I'm talking about. Step one is your big idea. So few people, Hal, are currently as we speak, working in and on their big idea. They're not living and acting in their zone of fire. They're just not doing it and they'll be four or five years down the road. They'll be like, "Man, like I'm just not having the type of success that I thought I was. I'm really not enjoying as much as I thought.” But I saw this person being successful in this area so I decided to just follow them and be a weak, pale imitation of them is essentially what they did, and that's where so many people are. You need to start, clean the eraser, clean the whiteboard, erase the chalkboard, start with a clean slate, and sit down and go through this chapter and come up with your big idea.
And by the way, some of you will be like, "Sweet. I actually have been working on my big idea in my zone of fire.” This is awesome validation. A lot of you are going to be like, "Whoa. Better I caught it now than four years from now because maybe I'm not that far off but there are some specific tweaks and adjustments that I need to do right now to live in my zone of fire every single day.” Like right now, Hal, I'm going to be honest, I'm living in my zone of fire. I’m talking to you like a high-performing also entrepreneur. This is my zone of fire. This is where and how I should and want to spend my days. This is what I'm doing. I love doing this. I love it. So, your big idea, it needs to be done. And what I did was I broke every chapter down into three sections. Section one of chapter one goes through that. What is your big idea? How do you come up with your big idea? Exercise, templates, the whole nine yards. Section two, how I personally applied my big idea and came up with my big idea and lived in my zone of fire? So, you get that real-world perspective. Then I said, "Well, section three, who in this world that I've interviewed that I know that I look up to and admire best exemplifies their big idea?” Hal Elrod, number one. I mean, the Miracle Morning is such a big flipping idea. So, I reached out to you, you gave an amazing contribution on all those things, how you came up with your big idea, what you recommend other people, how they go after it, and what they should do, and all these things. And it's just this great trifecta of section one, section two, section three, and all 17 chapters are just like that.
Chapter two, step two real quick. It's discovering your niche. Because a lot of people, they have really great big ideas, Hal, but the problem is somebody's already doing it because, guess what, if it's a really great big idea, you're probably not the first person ever to think about it but that's okay. So, now I teach you how to take that big idea and niche down into an area that has a void that you need to fill that has an opportunity that you can exploit in a good way. And that was an incredible, important step for people to realize that, hey, coming up with this big idea is step one, but step two, now let's get into that niche. And like for you with the Miracle Morning, that just works straight away just like my daily podcast worked straight away. But honestly, discovering my niche within podcasting was interviewing entrepreneurs daily because I was doing it seven days a week and I was the only person that was niched down into that. You, if you look on the wall behind Hal if you're watching on video right now, like there are all of his niches there. Now, it's not just Miracle Mornings, Miracle Morning for entrepreneurs, for musicians, for people that are laying on the beach it looks like. I mean, I'm looking at the pictures behind you. Like Miracle Morning for all these different things like he's unbelievable at discovering his niche. I could have featured Hal in chapter two as well. I did spread the love with other 16 amazing entrepreneurs.
I'll just skip to one that I think is a great way for me to kind of like be done sharing this process is I sat down and I wrote chapter seven, step seven, and I wrote, and then I wrote, and then I wrote, and next week I'm like, “Am I still on chapter seven? like I'm writing two hours every day, like what?” And I finally finished and, Hal, you're an author, you know this. 13,500 words in that one chapter and I was like…
Hal Elrod: One chapter?
John Lee Dumas: Oh, my God, this chapter is a beast. But then I was just like, “Oh, my God, like I've always known that we were masters at content production,” and that's what chapter seven is, create your content production plan. I knew we were masters at it. I mean, you can't do 3,000 interviews in nine years unless you are a master with your content production plan. That is my team's strong point. That is my strong point, Kate's, the rest of my team. We are masters because our content production plan is phenomenal. The systems, the tools, the automations. I have three virtual assistants. They're in the Philippines. My salary every month is less than $4,000. That's why my net profit every month is well over $100,000 because I'm keeping all the money that I make, Chapter 17 by the way. That is the process. Like my creating a content production plan that dominates, that is my secret sauce and I didn't even really realize it at the time but then looking back at during the chapter, I'm like, "Oh, wow, like I knew we were good but this is it,” and I don't know anybody that can read this chapter and not be like, “Okay, I'm revamping everything because it is so good, so meaty, all the examples you need,” and that's just chapter seven. I mean, we have 17 steps.
Everybody can learn something from every single step no matter how good or bad you are as an entrepreneur right now, how successful or lacking thereof you are as an entrepreneur, you can learn something from every single step and pivot, adjust, tweak, whatever that looks like or validate. Maybe you're crushing steps 2, 6, and 14. Awesome. But you get a lot of work to do on the other ones. I guarantee it.
Hal Elrod: Yeah. Well, personally, I find that the longer you do something including life, the more you often forget the fundamentals that got you to where you are. And so, for me, I love going back and reading business books and going, “Oh, yeah, I used to do these things and I got away from these things,” and I see a decline in certain results in my life because I'm not doing them anymore. That can be true in your health, in fitness, in your finances, in your business, in your relationships. Probably your romantic relationships or marriage more than anything like, "Oh, yeah, we used to have romance and now we're just…”
John Lee Dumas: We used to have date night.
Hal Elrod: Yeah. Let's get back to the fundamentals, get back to what works. So, about the 17-step roadmap, in the book, you said it will help people accomplish and it says it will help you accomplish your number one goal in life. I'm curious what you think or what you think people really want to achieve in their life? What is their number one goal? Because I'm wondering if it's different for everybody or how you're generalizing that?
John Lee Dumas: It's different for everybody but if you go down to the core, it's the same for everybody. What people want out of life is freedom, freedom to live their life on their terms, spending time where they want with whom they want, doing what they want. If you can have those three things, what else is there? What else is there in life? Of course, that's going to be different for everybody and that's a good thing. Everybody has their definition of what freedom is for them. For me, it's living in Puerto Rico, having my lovely dog, Gus and Kate, and waking up every day looking at my calendar and knowing every single thing on my calendar I put there. This is my choice to have this conversation with Hal Elrod. This is my choice to do this webinar, my choice to do this X, Y, or Z like that is my personal freedom. Waking up in the morning, by the way, I even skipped over the key part, and having my Miracle Morning. I had my Miracle Morning this morning, yesterday, the entire past week. That's why I'm 41 years old and I'm still doing…
Hal Elrod: You need some water, John. Drink some water.
John Lee Dumas: I need some water, buddy. I’m getting choked up over this right now. That's why I'm 41 and I'm still getting carded at bars because, man, like I am doing my Miracle Morning. I had a 30-minute sauna today. I walked two-and-a-half miles. I did weights. I did a 15-minute yoga session. I hydrated. I meditated. I did journaling in the sun by the way of Puerto Rico like blasting on me. I was on my rebounder, did 300 rebounder jumps like this is my Miracle Morning that I do and it's the freedom I have to do this every single morning and then go out the rest of my day and do the things, and have the financial freedom and fulfillment because of my business. That's freedom.
Hal Elrod: I love that. I think that I couldn't agree more and I wasn't sure where you're going to go with that, right? Like everyone's number one goal. It's like, "Well, what's everyone's number one goal?” Being happy I thought maybe. But I think you're right. It is freedom. Because if you have freedom to do what you want, when you want with whom you want, like that is the definition of living the life of your dreams, right? It's doing whatever you want. Maybe what you want is to serve homeless people or to be with your kids all day or to be with your spouse all day or to do what John is doing, which is live on a tropical island and wake up and do your Miracle Morning. I mean, on and on and on but I couldn't agree more and I think that people, John, money is such a, it's almost I would say a controversial topic.
John Lee Dumas: It's triggering.
Hal Elrod: It's very triggering and I'm actually going to say this and when I do our intro, I'm actually going to create context around this. When you start throwing out numbers, which like early on and throughout the whole episode, which while I would say I have no problem with that like I'm all about being transparent and, for me, it's helpful to listen to somebody share like this is actually how much money I earned or how I did it or how much I gave away like that's helpful because I want specifics of understanding, “Oh, that's what it looks like. That's what the journey looks like or that's what looks like when you get there,” but I found myself being triggered for my audience like, "Oh.” Are people going to go, “Ooh, he just said million dollars and he just said that he's not paying taxes.” You know what I mean? It's triggering, but at the same time if I just take away my filter, I really believe that in this country like I said, I would rather that we didn't have quite the monetary system we had, I would rather live off the land in tribes. That's honestly my personal preference and my wife and I are looking for land right now so that we can go be like off the grid and have solar and grow our own food like I want to be able to…
John Lee Dumas: Forest in Puerto Rico for you, brother.
Hal Elrod: There you go but I want to be 100% self-sustaining where I'm not dependent on anybody else to sustain my life. That's my goal but for the majority and myself at this time, right, like I live in a society where I don't grow my own food. I get it from the grocery store. I'm not going to build a shelter, right? I live in this house that I purchased with a mortgage. The point being in this society that we live in, money. It’s centered around the money that it takes to buy the food, buy the water, buy the shelter, pay for the electricity, so on and so forth. So, if you're living plugged into our society, then true freedom comes from earning enough income to be able to have the freedom to do what you want, when you want, with whomever you want. And that's what John is talking about and that's what this book is designed to do all 17 of these steps. So, the book, The Common Path to Uncommon Success, John, I know you're doing actually a big book launch, right? I'm assuming. I don't know the details, honestly, but I'm assuming you're giving away free stuff.
John Lee Dumas: Oh, yeah.
Hal Elrod: I know how you roll. So, what's the deal? If somebody wants to get the book, where do they go? What do they do? What do they get?
John Lee Dumas: I will tell all, but before I do, I just want to make a comment on a couple of things you said. Number one, we do pay tax in Puerto Rico. It's just 4%. By the way, 4% of millions of dollars and, by the way, hundreds of millions of dollars because of all the people that have come in are doing this now is a lot of money. So, you can see why Puerto Rico is doing this because they're getting 4% of a lot of money opposed to 0% of $0 because nobody would come otherwise, to be honest, because they needed to drop people down here. So, that's just kind of little insight into Puerto Rico's tax advantages. Number two, listen, and this will be triggering for people and that's okay, but those people who say money can't buy happiness have never been able to get a blank check to a charity that they are passionate about. Because when you can do that, and you're telling me that that wouldn't make you happy, then I say you have to check your pulse because that's what you can do when you have true financial freedom. The joy that Kate and I have gotten by the different philanthropic things we've done over the years is massive.
Hal Elrod: How long have you and Kate been together, by the way?
John Lee Dumas: Ten years.
Hal Elrod: A decade. Congratulations. That’s exciting.
John Lee Dumas: Thank you. So, back to the book, listen, if you want your path to uncommon success, if you want a 17-step roadmap to financial freedom and fulfillment and you want five amazing bonuses, you can only get the five amazing bonuses if you preorder this book. It's all about preorders, Hal, so we're trying to get everything out the sooner the better. Get the noise out, get the word out, get the preorders in. I'm doing something crazy, brother. I am shipping all three of my journals to the door of every single person that preorders. You preorder the $17 Kindle version or the $28 hardcover, I'm shipping all three of these to your door literally shipping them to your door.
Hal Elrod: We got a lot of listeners. So, what are the journals?
John Lee Dumas: $150 worth of journal value, my Freedom Journal, my Podcast Journal, and my Mastery Journal. Three of my best works ever shipped to your door if you're in the US. Outside, you get the immediate digital pack of all those journals. There are four other amazing bonuses. I won't go through them now. You have to visit UncommonSuccessBook.com. Hal is featured in chapter one for all the obvious reasons, UncommonSuccessBook.com.
Hal Elrod: UncommonSuccessBook.com, you heard it there. All right. Awesome. John, I appreciate you, brother.
John Lee Dumas: Thanks, Hal. You're an all-star.
Hal Elrod: This is the third time that we have spoken in the last month.
John Lee Dumas: I think in the last week, to be honest.
Hal Elrod: Yeah. You had, and just to clear what that is, you were awesome. You supported the Miracle Morning Movie and had me on your show to support that, and then you had me on your show to talk about chapter one that I was featured in for the book. And then now I am returning the favor and really, to me, it's a favorite of my audience because I do believe I have not read the book. I've only proofed my chapter. I can't wait to get this in my hands and go through all 17 steps as well. So, UncommonSuccessBook.com, goal achievers, I mean, I think you know at this point, if this is a book that you'd want to add to your collection and I know it'll be in mine I think that for any of us whether you are an entrepreneur already or you've been on the fence and you've been wanting to become an entrepreneur, which I know we have a lot of our audience is really a lot of the best of both and I think this book can be exactly what you need. And so, I hope you check it out, UncommonSuccessBook.com. Johnny, appreciate you, brother. I'm sure we'll talk again soon. I'm hoping to get down to Puerto Rico soon. And, goal achievers, I love you. I sincerely, sincerely appreciate you and hope you enjoy today's conversation and hope you will get the book and we'll talk to you next week.
John Lee Dumas: Adios.
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